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PestNow Learning Center
WELCOME to the PestNow Learning Center for: Pest Techs - Inspectors - Realtors - Customers

"The purpose of all education is to stimulate thought."
Rusty Markland
Rusty Markland, a three-decade-plus professional in the service industry provides insight, continued education, and innovative approaches to increased sales productivity.
His book, The World Hates a Salesman, changed the perception of service and sales for many over the years.



Breaking Down The Art of Sales
If we all agree that everything is a sell, then we have to agree that the art of sales is diverse and maybe not so complicated. Sales...
Rusty Markland
Aug 3, 20194 min read
16 views
0 comments


The Dialect of Success, Silence...
The oldest profession in the world is sales. The second oldest profession is sales training. This makes one wonder, who trained the first...
Rusty Markland
Dec 20, 20183 min read
15 views
0 comments
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Breaking Down The Art of Sales
If we all agree that everything is a sell, then we have to agree that the art of sales is diverse and maybe not so complicated. Sales...
Rusty Markland
Aug 3, 20194 min read
16 views
0 comments


The Dialect of Success, Silence...
The oldest profession in the world is sales. The second oldest profession is sales training. This makes one wonder, who trained the first...
Rusty Markland
Dec 20, 20183 min read
15 views
0 comments


Myopia, The Prison of Excuses
Rusty Markland When successful business operations struggle with growth, especially in the service industry, it may be that upper level...
Rusty Markland
Oct 11, 20182 min read
9 views
0 comments


Understanding the Complexity of Personality and How it Effects Production
Personality traits have a direct impact on production in any industry. The process of personality recognition is more complicated than...
Rusty Markland
Sep 18, 20182 min read
8 views
0 comments


Hiding From Education?
How many of you cringe when you are required to attend training for your trade or profession? For that matter, how many of you have a...
Rusty Markland
Aug 2, 20183 min read
2 views
0 comments


What Pesticides are Pet and Child Friendly?
"As the technical director for a major pest control company for over three decades I hear this and read this term “child and pet...
Rusty Markland
Aug 1, 20182 min read
21 views
0 comments


Consumer Trepidation, How to Deal With it in the Call Center.
Doing business in the age of, "The Customer is Always Right", has led to the emergence of a new phobia "Consumer Trepidation". A...
Rusty Markland
Jul 31, 20183 min read
2 views
0 comments


The Energy of Business
Nothing demonstrates the energy of business better than a Real Estate transaction. So many professionals and industries are linked...
Rusty Markland
Jul 30, 20181 min read
3 views
0 comments


Worshiping The Black Oracle
In the Field Service Industry, we spend billions of dollars on marketing as we worship The Black Oracle, praying it will speak (ring)...
Rusty Markland
Feb 13, 20182 min read
9 views
0 comments


Rebuilding an Economy of Trust in the Field Service Industry
There was a time when service providers held an economy of trust that was built on reputation, word of mouth and quality of work. The...
Rusty Markland
Feb 10, 20182 min read
3 views
0 comments


Starving For Sales Production
It is a fact that most companies go through periods of starvation waiting on the phone to ring failing to realize the enormous revenue...
Rusty Markland
Feb 4, 20182 min read
6 views
0 comments


The Chemistry of Concern and How It Is Used In Marketing and Sales
Human behavior is monitored everyday via voice mining, data monitoring, personal activity on internet search engines, consumer...
Rusty Markland
Feb 4, 20184 min read
15 views
0 comments

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